Paid media, SEO, e-commerce, content, video and creative. Built for ambitious brands and measured by real outcomes.
Full paid media ownership in a B2B industrial e-commerce environment across Google Ads, Microsoft Advertising and Meta Ads, contributing to a 23.9% year-on-year revenue increase in 2025.
Full campaign management covering Search, Shopping, Display, and Performance Max. Continuous bid strategy, negative keyword management, audience layering, and A/B ad copy testing. Core KPIs: ROAS, CPA, conversion rate.
21x ROASManaged Bing Ads with LinkedIn profile targeting for B2B precision. Achieved higher ROAS than Google in this channel through refined audience segmentation and dedicated creative strategy.
27x ROASAdvantage+ Catalogue campaigns, Dynamic Remarketing to website visitors, and cold prospecting across Facebook and Instagram. Managed creative briefs and audience segmentation.
Dynamic RemarketingOn-page content, metadata, structured data (schema), and internal linking architecture across a large B2B e-commerce catalogue — supported by Screaming Frog and SEMrush audits.
↑ 23.9% RevenueManaged Amazon listings, optimising titles, keywords, A+ content, and product detail pages to improve organic visibility and conversion on the Amazon UK marketplace.
Conversion UpliftImplemented an AI-powered chatbot on the WooCommerce platform to handle customer queries and support on-site conversion. Built AI-driven social media automation for content scheduling and performance reporting.
AI ImplementationManaged a Google Ads campaign for an FMCG manufacturer, achieving strong click volume and impressions at an efficient CPC through continuous optimisation, combined with an integrated SEO strategy.
Through keyword research, search intent-led content, and technical SEO — achieved a #1 Google ranking for a competitive informational keyword in the UK market.
Built a full WooCommerce e-commerce platform from scratch. Architecture, 300+ optimised product listings, Klaviyo email integration, secure payment, and real-time inventory tracking.
Designed Instagram posts and marketing visuals for Ahinsa Flour Mill using Adobe Illustrator and Photoshop. Clean, modern, minimalist designs aligned with brand positioning. Achieved 18% uplift in click-through rates across digital channels.
Full production from concept to publish. Using Final Cut Pro and Logic Pro to create content that drives real engagement on social media.
University event promotions through meme-style short-form video. Engaging content that drove attendance and brand awareness for campus campaigns.
Designed as Social Media Coordinator at Prestige Institute of Management and Research. Event posters for campus campaigns across digital and print channels.
"Badal Gaya" (Changed) is an original Hindi song I wrote, composed, and produced during the pandemic. Exploring themes of transformation and change. The album artwork, video production, and distribution strategy were all self-managed, making this my most personal marketing project.
Listen on SpotifyBased in Birmingham, working with ambitious clients everywhere.
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