About Vaibhav

Digital marketer.
Data-driven. Results-focused.

CIM Associate Member · MSc University of Leeds · Currently in Birmingham, UK.

Vaibhav Rawat
ACIM
Chartered Institute of Marketing
Who I Am

Hi, I'm Vaibhav Rawat.

Originally from Madhya Pradesh, India, now proudly based in Birmingham, UK. I'm a Digital Marketing & E-commerce Specialist and CIM Associate Member (ACIM) with an MSc in International Marketing Management from the University of Leeds. I work with ambitious businesses across the UK, helping them grow through data-led marketing.

At Direct Channel Support Systems Ltd I own a £80k–100k paid media budget, lead SEO across 2,000+ product SKUs, and contributed to a 23.9% year-on-year revenue increase in 2025 through paid media, SEO, AI automation, and email marketing.

Currently BasedBirmingham, UK
LocationBirmingham, UK
Current RoleDigital Marketing & E-commerce Specialist
CompanyDirect Channel Support Systems
CIM Membership
CIM StatusACIM · Associate Member
EducationMSc, University of Leeds
Work With Me Read My Story
Skills & Tools

What I bring to every project.

📈

Paid Advertising

Google AdsMeta Ads (Facebook & Instagram)Microsoft Advertising (Bing)LinkedIn AdsGoogle Merchant CenterAdvantage+ CatalogueDynamic Remarketing
🔍

SEO & Analytics

SEMrushScreaming FrogMoz ProGA4Google Search ConsoleTableauTechnical SEOOn-Page OptimisationStructured Data
🤖

AI & Automation

AI Chatbot ImplementationAI Social Media AutomationWorkflow AutomationContent AutomationPerformance Reporting
✉️

Email Marketing

BravoHubSpotKlaviyoMailchimpSegmentationAutomated FlowsRetention Campaigns
🛒

E-Commerce

WordPressWooCommerceShopifyMagentoAmazon Seller CentralA+ ContentCROOrderWise
🎨

Creative & Content

Adobe Creative SuiteCanvaFinal Cut ProLogic ProVideo EditingBrand StrategyContent Strategy
Work Experience

A career built on results.

Mar 2025 – Present
Digital Marketing & E-commerce Specialist
Direct Channel Support Systems Ltd · Birmingham, UK

Own and manage a £80k–100k paid media budget across Google Ads, Microsoft Advertising, and Meta Ads in a B2B industrial e-commerce environment. Delivered 21x ROAS on Google Ads and 27x on Bing. Lead SEO across 2,000+ SKUs, manage Amazon Seller Central, run all social channels with AI automation, manage email marketing via Bravo, and implemented an AI chatbot on WooCommerce — contributing to a 23.9% YoY revenue increase in 2025.

21x Google ROAS · 27x Bing ROAS · 23.9% Revenue Growth
Aug – Oct 2024
Freelance Digital Marketing Consultant
Samit Med Cure · Healthcare E-commerce

Built a full WooCommerce platform from scratch with 300+ SEO-optimised listings, Klaviyo email integration, secure payment systems, and real-time inventory tracking. Grew organic traffic by 20% and customer engagement by 15%.

↑ 20% Organic Traffic · ↑ 15% Engagement
Oct 2023 – Jun 2024
Amazon Associate
Amazon · United Kingdom

Managed warehouse and fulfilment operations for Amazon UK. Improved packaging efficiency, reduced operational delays, and developed deep understanding of UK e-commerce logistics and marketplace dynamics.

Nov 2021 – Jun 2022
Digital Marketing Executive
Ahinsa Flour Mill Pvt. Ltd. · India

Delivered 35% organic traffic growth and 15% inbound lead increase. Improved PPC ROI by 25%, achieved 18% CTR uplift through Canva creatives. Grew email engagement by 20% via Mailchimp. Produced video content using Final Cut Pro.

↑ 35% Traffic · ↑ 25% ROI · ↑ 18% CTR
Aug – Oct 2021
Social Media Intern
INGLU Global · India

Generated qualified leads daily across LinkedIn, Instagram, and Facebook through targeted organic outreach. Developed content strategies that increased brand engagement by 18%.

↑ 18% Brand Engagement
Education

Academic roots.

Mar 2026 – Present

Associate Member (ACIM)

Chartered Institute of Marketing (CIM)

Professional CIM membership recognising expertise in digital marketing, brand strategy, and commercial impact in the UK market.

2022 – 2023

MSc International Marketing Management

University of Leeds · United Kingdom

Key modules: Marketing Communications, Marketing Strategy, Marketing Analytics, Digital & Interactive Marketing. Dissertation: Impact of influencer marketing across culturally diverse settings and strategies for authentic branding.

2018 – 2021

BBA: Bachelor of Business Administration

Prestige Institute of Management and Research · Indore, India

Business Finance, Marketing Management, Business Accounting, Human Resource Management. Social Media Coordinator for campus events.

Certifications

Always learning.

✓
Analytics in MarketingChartered Institute of Marketing (CIM) · Apr 2026
✓
Navigating On-Page & Technical SEOSEMrush Academy · Dec 2024
✓
Google Analytics CertificationGoogle Digital Academy · Nov 2024
✓
Email Marketing CertifiedHubSpot Academy · Apr 2024
✓
SEO CertificationHubSpot Academy · Apr 2024
✓
Mobile Marketing OptimisationCoursera · Sep 2022
✓
Marketing Tools: Social MediaLinkedIn Learning · Aug 2022
✓
Google Analytics for BeginnersGoogle · Mar 2022
✓
Instagram MarketingUdemy · Apr 2020
✓
Basics of Digital MarketingSWAYAM MHRD · Dec 2019
Client Testimonials

Results speak louder.

★★★★★
Vaibhav's digital marketing strategies significantly boosted our healthcare brand awareness. His SEO expertise and WooCommerce execution were exactly what we needed to scale online.
Ashish
Director, Samit Med Cure
★★★★★
Working with Vaibhav transformed our online presence. His content and SEO skills helped us scale our business in ways we hadn't imagined possible.
Sachit Jain
Director, Ahinsa Flour Mill
★★★★★
Vaibhav has an excellent grasp of digital marketing. He improved our branding and sales strategy considerably within a very short timeframe.
Pankaj Gupta
Director, Krishna Stainless India
Let's Connect

Ready to work together?

Based in Birmingham, UK. Ready to help your business grow.

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