From a small town in India to the UK — chasing a dream.

The Small Town That Started It All

I grew up in Madhya Pradesh, India, a place where big dreams had to fight hard against small expectations. Music was everywhere in my childhood. I passed my 12th standard with Maths and Biology, which meant the world expected me to become a doctor or an engineer. But I had other plans.

I was quietly obsessed with music: writing songs, producing beats on my laptop, watching YouTube creators build audiences from their bedrooms. Something in that creative-meets-commercial world lit a fire in me that biology textbooks never could.

"I didn't know what marketing was. I just knew I wanted to make things that people would actually pay attention to."

COVID Changed Everything

The pandemic hit during my BBA. The world stopped. But for me, it was the strangest gift. Suddenly everyone was online. Businesses that had never touched digital marketing were scrambling to survive on it. I watched the world realise what I already knew: the internet was the only place that never closed.

I started releasing original music seriously during lockdown. My song "Badal Gaya", which I wrote, composed and produced, was an exploration of exactly this moment: change, transformation, the feeling of becoming something different to what you were. It landed on Spotify and YouTube and taught me firsthand how digital distribution, social media, and content strategy actually work at a personal scale.

But COVID also made something else very clear: I could fly. The world was becoming borderless for anyone willing to go for it. I started researching universities abroad, not just to study marketing, but to actually understand this world I'd been living in.

"Every lockdown day I spent creating taught me more about attention, storytelling, and distribution than any textbook. I just didn't know it had a name yet. It was called digital marketing."

University of Leeds: Understanding What I'd Been Doing All Along

I arrived in the UK in 2022 with a dream and a suitcase. The MSc in International Marketing Management at the University of Leeds was everything I hoped it would be, and harder than I expected.

Marketing Analytics. Digital & Interactive Marketing. Marketing Communications. Marketing Strategy. I was finally putting rigorous academic frameworks around all the instincts I'd developed through years of creating content, building audiences, and running my own little experiments online.

My dissertation explored the impact of influencer marketing across culturally diverse settings and strategies for authentic branding, a topic I cared about personally, having watched how differently the same content lands across Indian and British audiences. It brought together everything: my cultural background, my creative work, my emerging understanding of data and strategy.

That year changed how I think about marketing forever. It gave me the vocabulary, the frameworks, and the confidence to take everything I knew instinctively and turn it into something professional and measurable.

"I came to Leeds to learn marketing. I left understanding that I'd been doing it all along. I just needed the language and the proof."

Birmingham Today

I'm currently based in Birmingham, UK, a city that, like me, came from somewhere humble and became something remarkable. I love it here. The diversity, the energy, the growing creative and tech scene.

From Madhya Pradesh to Birmingham, the journey has shaped how I think about marketing, brands, and what it takes to build something that lasts.

I work with clients wherever the ambition is. Geography has never stopped me before, and it won't now.

"I came from a small town with big dreams. Now I'm building the kind of career I used to only read about. The journey is not finished. It is just getting interesting."